Case studies · Verified numbers

The numbers
speak first.

Every figure on this page comes from a real dealership's Meta Ads Manager or its own sales records. No projections, no blended averages. This is what actually happened on the showroom floor.

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Cars sold · 4 Nissan dealers · 60 days
288
WhatsApp conversations started
13,779
Best cost per lead
₹5.91
Peak return on ad spend
32,085%
Passenger cars Aztral Nissan Jan – Oct 2025 · 10 months

6,268 conversations at 88% below the industry average cost per lead.

₹5.91 Best cost per lead
7.25M People reached
6,268 Conversations started
₹74.90 Average cost per lead
19.8M Impressions

The challenge

Leads were expensive and rarely reached the showroom. There was no clear view of which campaigns were driving sales, and no system for a steady flow of enquiries.

What we did

  1. 01
    Targeting by intent

    Reached buyers actively researching Nissan models and filtered out low-intent audiences.

  2. 02
    Daily optimisation

    15 campaigns watched daily. Underperformers were cut within 48 hours and winners scaled right away.

  3. 03
    Instant capture

    Click-to-WhatsApp put every enquiry into a live conversation before a competitor could reach them.

Cost per lead by campaign type
Newspaper integration1,569 leads in 5 days
₹5.91
October promotional2,159 leads
₹31.84
CNG Magnite targeted742 leads
₹81.67
Industry averageBenchmark
₹400

Lower is better. Industry average ₹400–600.

While competitors were paying ₹400–600 per lead, we were at ₹74.90. That is not a saving, it is a structural advantage.
Get results like this Full case study (PDF)
Passenger cars Bharat Nissan Jan – Oct 2025 · 5 campaigns

From 8 vehicles a month to 65, on a ₹1.53 lakh ad budget.

65 Vehicles sold in the peak month
3,133 WhatsApp conversations
95+ Vehicles sold
₹9.06 Best cost per conversation
₹1,611 Ad spend per vehicle sold

The challenge

The dealer wanted a steady pipeline of qualified WhatsApp enquiries that the sales team could turn into sales, not just clicks.

What we did

  1. 01
    WhatsApp-first

    Every ad opened a WhatsApp chat, capturing intent at its peak. Conversation-to-sale reached 3.3%, against a typical 1–2%.

  2. 02
    Variant-specific creative

    CNG, festival and offer-led messaging by model, not generic brand ads.

  3. 03
    Iterate to efficiency

    Cost per conversation fell from ₹153.66 at baseline to ₹9.06 in the September breakthrough campaign.

Vehicles sold per month, 2025
8Jan
10Feb
12Mar
15Apr
18May
20Jun
22Jul
25Aug
30Sep
65Oct

October 2025 was the peak month. Figures as reported by the dealership.

Cost per conversation went from ₹153.66 to ₹9.06, and monthly sales from 8 vehicles to 65.
Get results like this Full case study (PDF)
Commercial & farm vehicles Korahi Motors · New Holland October 2025 · Annasaheb Yojana scheme

₹7,767 in ad spend. ₹2.5 crore in vehicles sold.

25 Tractors sold from ₹7,767 in ads
598 Qualified leads
₹12.99 Cost per lead
₹311 Ad spend per vehicle sold
32,085% Return on ad spend

The challenge

An authorised New Holland dealer needed to reach scheme-eligible buyers at the exact moment they were ready to buy, on a very small budget.

What we did

  1. 01
    Scheme alignment

    Messaging built around the Annasaheb Yojana subsidy created trust, urgency and a clear way to finance the purchase.

  2. 02
    Seasonal timing

    Launched in step with subsidy disbursement and harvest cash flow, when buyers had both the intent and the money.

  3. 03
    Low-friction capture

    Mobile-first creative and a three-field lead form achieved a 0.61% CTR and 20.49% form conversion.

From impression to invoice
4,80,392Impressions
2,02,202Unique reach
598Leads
25Sold

Revenue at an average unit price of ₹10 lakh.

598 leads at ₹12.99 each, 78% below the ₹60 category average, and 25 vehicles delivered in a single month.
Get results like this Full case study (PDF)
Passenger cars 4 Nissan dealerships Sep – Oct 2025 · 60 days

Four showrooms. One playbook.

CNG, Diwali and safety campaigns, festival creatives in local languages, and a reply to every enquiry within minutes.

DealershipAd spendWhatsApp chatsCars soldSpend per car
Aztral Nissan₹95,8253,863107₹896
Bharat Nissan₹60,9482,70073₹835
Shree Krishna Nissan₹81,1883,13651₹1,592
Acuity Nissan₹1,13,7304,08057₹1,995
Total₹3,51,69113,779288₹1,221

Ad spend and chats from Meta Ads Manager. Cars sold as reported by each dealership's own sales team.

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