Why Your Dealership’s Google Business Profile is Hemorrhaging Money (And How I Fixed It for My Clients)
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I’ve been working with automotive dealerships for a long time now, and I’ve seen the same devastating mistake over and over again. Dealership owners spend thousands on flashy websites, expensive TV ads, and elaborate showroom displays, but completely neglect their Google Business Profile. It’s like having a Ferrari with a flat tire, all that…
How I Used Facebook Lead Ads to Generate 300% More Electric Vehicle Leads for My Dealership Clients
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The electric vehicle revolution is here, and as someone who’s been helping automotive dealerships navigate digital marketing for over eight years, I’ve witnessed firsthand how the landscape has completely transformed. When I first started running Facebook campaigns for car dealers in 2016, electric vehicles were barely a blip on our radar. Fast forward to…
How I Discovered My Dealership Clients Were Losing 4+ Hours Daily to Paperwork (And How You Can Fix It)
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As a digital marketing agency owner working with automotive dealerships, I’ve seen the same frustrating pattern play out time and time again. Your sales team arrives energized and ready to sell cars, but by noon, they’re buried under mountains of paperwork, compliance forms, and administrative tasks that have nothing to do with actually connecting…
How I Mastered Dealership Marketing Measurement to Stop Wasting My Clients’ Budgets and Start Tracking What Actually Matters
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As someone who’s been running an automotive marketing agency for the past five years, I’ve seen countless dealership owners struggle with dealership marketing measurement – throwing money at campaigns without having the faintest clue whether they’re actually working. It’s heartbreaking, really. I’ve watched dealers spend $15,000 a month on Facebook ads while their lead…
How I Helped My Dealership Clients Transform Their Business Through Strategic Customer Reviews
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What started as a simple request from one of my first dealership clients – “Can you help us get more online reviews?” – evolved into a comprehensive system that’s now generated millions in additional revenue across my client base. I’ve witnessed firsthand how the right review strategy can completely transform a dealership’s reputation, sales,…
How I Use Automated Email Campaigns to Drive More Test Drives
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Let me share something that completely changed how I approach automotive marketing: I helped a mid-sized dealership in Arizona increase their test drive bookings by 347% in just four months using automated email campaigns. The best part? Once we set up the system, it ran almost entirely on autopilot. If you’re like most car…
Retargeting Website Visitors with Facebook Lead Ads: Automotive Implementation
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Transform your dealership’s digital marketing game with advanced Facebook Lead Ads retargeting strategies that turn website browsers into qualified leads and paying customers. I’ve been working in automotive digital marketing for over a decade, and if there’s one thing I’ve learned, it’s that the car-buying journey has completely transformed. Today’s customers aren’t walking into…
Facebook Lead Quality Scoring: Identifying High-Intent Car Buyers
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As someone who’s spent years helping car dealerships transform their digital marketing strategies, I can tell you that Facebook lead generation is both a goldmine and a minefield. You’ve probably experienced it yourself – you launch a Facebook ad campaign, leads start pouring in, and your sales team gets excited. Then reality hits: most…
Facebook Lead Ad Targeting: Geographic Radius Optimization for Car Dealerships
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As someone who’s helped dozens of car dealerships transform their digital marketing strategies, I can tell you that getting your Facebook Lead Ad targeting right can make or break your success. When I first started working with automotive clients, I watched dealerships waste thousands of dollars on poorly targeted campaigns that generated leads from…
Optimizing Facebook Lead Ad Copy for Automotive: Long-Form vs Short-Form Strategies
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When I first started helping automotive dealerships with their Facebook advertising, I made the same mistake most marketers make: I assumed shorter was always better. “Keep it snappy,” I’d tell my clients. “People have short attention spans on social media.” Boy, was I wrong. After analyzing thousands of Facebook lead ads across dozens of…
