If you’ve built a small or service-based business that is currently doing okay, but you’d like to boost sales and explode your business growth by increasing sales, ClickFunnels is an excellent option for you to explore.
What is ClickFunnels?
ClickFunnels is a company that provides you with easy to set up and use website funnels. The idea behind sales funnels is to assist potential customers, make the sales process easier, and allow you to follow up if a sale isn’t made.
So, there are three core components of a sales funnel process.
- Guide your potential customer through the entire sales process so that it’s easy. As a result, they don’t get lost or confused and ultimately give up.
- If you provide multiple services or products, point the customer to precisely what they need—allowing them to find what they want and purchase it quickly.
- Follow-up with potential customers who didn’t buy anything yet.
The easier you make the sales process, the more likely you’ll make a sale. If you don’t make an initial sale, following up is a great way to bring the potential customer back for another attempt. It can even just remind them that you were an option for whatever they were looking to buy.
Do you need a sales funnel as a local business?
Most consumers are not walking around malls or through business districts looking for the services or products they need. Instead, consumers will look online to either research or find a local business that provides what they want in almost all situations.
You may have a website, but so do your competitors. Therefore, you want to make the process as easy for the consumer as possible to find exactly what they want quickly with detailed instructions and steps on what is required to make the purchase.
So, if you want to increase your sales, then a sales funnel is essential.
How would a sales funnel work for a local business?
To be clear, any business that offers products or services can benefit from a sales funnel. It doesn’t matter if you’re a lawyer, chiropractor, plumber, personal trainer, or anything else.
Your sales funnel is going to take potential customers through the process to become paying customers.
Your sales funnel is a website; you direct potential customers there through organic search or paid advertising. You can even use things like flyers or QR codes to lead people to the sales funnel.
What’s different is that the sales funnel guides your potential customer through the process of exactly what you’re offering. The funnel captures their information if possible, and then directs them to the specific page or location that will allow them to make a purchase.
You can use the sales funnel to upsell them on things they could include to build a package. For example, suppose they’re looking for a lawn mowing service. In that case, you can provide options for landscaping, or handyman services, or other services around the home like window cleaning.
They don’t need to search through your site and guess what they have to do, making the potential of a sale much higher and perhaps a more significant sale with your upselling options.
This process may sound complex, and feel like you need a web designer to help you. However, that’s where a service like ClickFunnels can help.
How can ClickFunnels help your local business?
There are various tools available to put the entire process together, or you can get a web designer to make something custom for you. The problem with both of these options is that it’s complex and challenging for you to build and change things whenever you want. It can also be costly.
ClickFunnels provides all of the tools required to make a perfect sales funnel to direct consumers into your sales process and increase your chances of getting a new customer.
A sales funnel through ClickFunnels could be created and working within about 20 minutes through their intuitive website. So, it allows you to make them quickly and change them when you want, and even when you have new services or products that you want to lead customers through.
How to build your sales funnel with ClickFunnels
The first step is determining what your goal with this funnel is. For example, you could be looking for leads, make sales, or even put on an online event.
Understanding your primary goal allows you to pick one of the appropriate funnels for your specific goal. Each option below is linked to a Clickfunnel video going over each type of funnel.
Generate sales
This type of funnel would be appropriate for lower-priced items. You’re looking to get customers to buy something small, so you can then upsell them with more products that match the type of spending they’re doing.
This type of funnel allows you to spend some time convincing and selling the idea of your product to the consumer.
You create a longer sales letter giving all the details and benefits, basically showing why your product has value. It also gives you a chance to promote some additional upselling.
If you’re launching a new product or service, this type of funnel lets you build excitement about what’s coming. It will generally take contact details from the consumer and provide
them with updates as the product comes close to launching and gives them an exclusive offer to buy it.
Run an online event
This type of funnel directs people to a live broadcast by you, showing your product, success stories from current and past customers, and building interest in your product.
As the webinar continues, a timer counts down, showing how long the participants have to buy the product before it’s sold out or no longer available to them. This builds an urgency for them to buy.
Any previous live webinars that have done well can be reused and continuously played on a loop—allowing participants to join once an hour and see the broadcast.
You should only be using proven webinars that have sold well previously. Otherwise, you may be wasting your money or time directing customers to this event.
It works the same way, showcasing the product, having current and past customers talk about the fantastic product. During the webinar, a timer is counting down, promoting scarcity amongst the participants to try and get them to buy.
Generate leads
Running a service-based local business means you want to generate leads vs. taking sales directly from the funnel. You’re looking to sell your service and be paid once it’s been provided to the customer. It would be challenging to try and make a prepayment.
So, the goal here is to collect customer contact details to follow up and book your service or answer any additional questions they may have to close the sale.
The goal of the squeeze page is to get contact details from the consumer. It’s going to be a simple page, and perhaps you ask a question such as, do you have chronic back pain. You then suggest that a low-cost chiropractic exam could offer relief to the pain they’ve been experiencing for years.
You don’t want to fill the page with too much information or try to sell anything. Instead, you’re looking to get contact details so that you can follow up with the consumer and try to sell your service directly to them via email or phone.
In a reverse squeeze page funnel, you’re first offering something to the consumer because asking them to opt-in or provide their contact details.
You could provide a free ebook or a video that shows how to do something related to your service. Then you suggest that more could be had by opting in and getting a professional to help.
An example of this could be showing some simple chiropractic exercises to release tension in your back. Then you suggest a complete chiropractic examination could help further and in other areas of their body.
Follow up with the consumer
The crucial part of the service funnels you set up will be the follow-up that you perform. This could be automated, or it could be via your sales team.
You need to reach out to the customer providing additional information, suggest they come in to book your service or offer to contact them to discuss their needs further.
ClickFunnels will allow you to automate emails going to the contacts you gain from your funnels. You should be sending more than one email; we suggest that you continue to contact the customer to remind them of your service and keep your company in their mind.
Often a customer will book straight away. It can take up to nine emails for customers on the fence or still thinking about who to pick for the service. After nine emails, your chances of booking drop off. However, that doesn’t mean you should delete the contact. But put them into an automation that contacts them monthly.
In your follow-up emails, make sure you include a link that directs them to another funnel that gives them a way to book or contact you for the service.
Final thoughts on ClickFunnels
ClickFunnels is a powerful tool that any business owner can use to increase their sales or make it easier for customers to get the information they need. It makes it easier to capture potential customer information so that you can continue to try to sell to them while they think about it.
If you set up automated emails to keep reminding customers, try to include additional valuable information so that your emails aren’t just begging for them to book your service. Using the chiropractic example, consider sending them to new funnels providing videos on-at-home chiropractic exercises to relieve neck strain, knee pain, and anything else that’s quick but builds trust with them.
