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The electric vehicle revolution is here, and as someone who’s been helping automotive dealerships navigate digital marketing for over eight years, I’ve witnessed firsthand how the landscape has completely transformed. When I first started running Facebook campaigns for car dealers in 2016, electric vehicles were barely a blip on our radar. Fast forward to…
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Transform your dealership’s digital marketing game with advanced Facebook Lead Ads retargeting strategies that turn website browsers into qualified leads and paying customers. I’ve been working in automotive digital marketing for over a decade, and if there’s one thing I’ve learned, it’s that the car-buying journey has completely transformed. Today’s customers aren’t walking into…
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As someone who’s spent years helping car dealerships transform their digital marketing strategies, I can tell you that Facebook lead generation is both a goldmine and a minefield. You’ve probably experienced it yourself – you launch a Facebook ad campaign, leads start pouring in, and your sales team gets excited. Then reality hits: most…
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As someone who’s helped dozens of car dealerships transform their digital marketing strategies, I can tell you that getting your Facebook Lead Ad targeting right can make or break your success. When I first started working with automotive clients, I watched dealerships waste thousands of dollars on poorly targeted campaigns that generated leads from…
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When I first started helping automotive dealerships with their Facebook advertising, I made the same mistake most marketers make: I assumed shorter was always better. “Keep it snappy,” I’d tell my clients. “People have short attention spans on social media.” Boy, was I wrong. After analyzing thousands of Facebook lead ads across dozens of…
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Running a digital marketing agency focused exclusively on automotive dealerships, I’ve seen every Facebook ad format come and go. But there’s one format that consistently delivers exceptional results for my car dealer clients: Facebook Collection Ads. If you’re a car dealership owner or marketing manager struggling to showcase your diverse inventory effectively on social…
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As someone who’s spent the last 5 years helping automotive dealerships navigate the digital marketing landscape, I’ve witnessed countless advertising strategies come and go. But nothing has been quite as game-changing as the day I discovered how to integrate dynamic carousel lead ads with real-time inventory feeds properly for dealership lead generation. Today, I’m…
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Gone are the days when buyers would simply walk into a dealership and make decisions on the spot. Today’s car buyers are armed with information, conducting extensive research before ever setting foot on a dealer’s lot. Most remarkably, this research is increasingly happening on mobile devices, fundamentally changing how car dealerships must approach their…